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Case Study: Engage retail investors to drive liquidity

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Client profile: NASDAQ listed Small-cap	Client sector: Pharma
Client mission: buy cialis without prescription uk ng>Liquidity	Client news: Product release
Campaign description: Reach 33,400 investors	Campaign period: Two day (segment)

Commentary: Due to the lack of sell-side coverage, the client felt its previous product news releases were not reaching qualified investors: neither Wall Street nor Main Street. They felt traditional newswires’ strength is reaching institutional investors and analysts who have “watchlisted” their stock in news portals (Bloomberg, etc.). Uncovered stocks’ news releases go unnoticed – thus no impact on volume.

Volume and liquidity increase during campaign(daily average)

Price activity during campaign

Date	Open	High	Low	Close	Change	Percent
Campaign period	0.80	1.00	0.80	0.95	+0.15	+18.75%

Impact: It is interesting to note that the client’s traditional press release “crossed the wire” a full 24 hours prior the launch of their MUNCmedia campaign and only affected volume activity of 62,300 within that day.

Please contact MUNCmedia for confidential details on this case study.

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