Commentary: Due to the lack of sell-side coverage, the client felt its previous product news releases were not reaching qualified investors: neither Wall Street nor Main Street. They felt traditional newswires’ strength is reaching institutional investors and analysts who have “watchlisted” their stock in news portals (Bloomberg, etc.). Uncovered stocks’ news releases go unnoticed – thus no impact on volume.

Volume and liquidity increase during campaign(daily average)

Impact: It is interesting to note that the client’s traditional press release “crossed the wire” a full 24 hours prior the launch of their MUNCmedia campaign and only affected volume activity of 62,300 within that day.

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